Need to unleash innovation in your company? Trying raising an army of Kickboxers. No, it’s not quite what you think. Adobe Systems has recently launched a program to drive innovation from within, the Adobe Kickbox.

The Kickbox is a small, red cardboard box containing everything an employee needs to generate, prototype, and test a new idea., the Kickbox is “designed to increase innovator effectiveness, accelerate innovation velocity, and measurably improve innovation outcomes.” The top of the box features a clever fire alarm image with the words “Pull in Case of Idea” written on it. When you break open the seal, you’ll find instruction cards, a pen, two Post-It note pads, two notebooks, a Starbucks gift card, a bar of chocolate and (mostly importantly) a $1,000 prepaid credit card. The card can be used on anything the employee would like or need without ever having to justify it or fill out an expense report. The instructions inside the Kickbox take the form of a six-level curriculum that encourages employees to beat each level and “beat the box. Disney Donald Duck Quack Attack Pc there. ” Each level contains exercises and a checklist. The exercises are designed to guide employees from ideation stages to a small-scale test of at least 100 users (the fifth level). The sixth level’s exercise is selling the idea to management.

Discover Kickbox. Kickbox packages a proven innovation process into a self-contained kit. Anyone can use it to create and refine new ideas by working through its 6. I have attended the Adobe KickStart Innovation Workshop, which is the latest Adobe attempt to increase innovation in the corporation. You see, having a pyramidal.

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Putting selling to management as the final level is intended to democratize the process of getting new ideas – like many organizations, Adobe feared that its most creative ideas weren’t ever getting tested because they had to be sold to management first, to even be given a budget for prototyping. As I write about in my book,, many organizations unknowingly stifle innovation by requiring ideas to move up through levels of management before getting any investment. This might control costs, but as research led by Wharton’s Jennifer Mueller suggests,.