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This marketing tip is different from the ones about strategic planning and focuses on minor actions, which can have great impact on marketing and sales. It refers to corpoate presentations, in particular the famous slide-shows or Power Points. The client’s boredom and endurance test If you ask clients to tell you what they think about company presentations they’ve seen, most of them will say more or less that they’re “a necessary evil”, a complete boredom, a step they have to take in order to get to the truly relevant discussions. Most of the times, these presentations do nothing more than bore the client with stories about the wonderful accomplishments of the furnishing company, their list of projects or abilities, preferably with as many technical phrases involved, etc. Have you ever asked your clients what they think of your company presentation?

Help File Creator Open Source. Maybe it’s a good time to do it! What’s the point? In fact, what is the purpose of a company presentation? For the sake of that presentation’s success, have you set some goals as to what do you expect to accomplish with it before actually starting to create it or before exhibiting it in front of a client?

To this question, we usually get an answer like: • To impress the client • Because we have to have one • Because everybody has one • Etc. In all of these justifications, where does the “point” stand out? Isn’t the point our need to sell and win that client? Moreover, if we have to win that client, what is the need to which he wants a solution? Did you find out about the client’s needs before making him watch 30 slides or some demo on topics that might not be of any interest to him? The 99.99% rule 99.99% of company presentations are boring and 99.99% identical to their competitor’s.

99.99% information the client can obtain from other sources as well. Think this is not a scientifically proved fact? Than which was the last company presentation to impress you? What should be in it? The client will tell you! So find out what is it that the client wants to know about your business.

What will influence him in working with you in the future, what does he know about the type of solutions you provide and if he has a real need. In conclusion, it should contain everything connected to the client and his needs and almost nothing about how big, good, successful or interesting your business is and so on. Many clients are likely to change their minds if the image of your company you provide for them is that of an organization too big, too diverse and with too many clients. They’ll start worrying about becoming one of the many, just another line in a PPT containing 100 names is not the kind of partnership they desire. They’ll leave happy that they’ve met with a successful organization and unhappy they haven’t found a communication and business partner in you.

Information on how the potential client’s market is evolving, his challenges and alternative solutions to his problems. This is the kind of information he seeks and the kind that will get his attention. Notice that it’s information regarding his company and business! When size and shape matter! Advice in the form of numbers Though the content is important, the length of it and the shape it takes are also of vital importance.

Join Music V.1.0 Full here. • – No more than 15 slides, covers included • – No more then 3-4 ideas on each slide, with a maximum of 3-5 words used to state each of them • – As many diagrams as possible, illustrative and well organized • – No more than 20 minutes for the whole presentation There are even ideas and successful marketers who think you should not event have a PPT presentation but a video one, a more interactive approach well, whatever suits your customer. Sample Questionnaire Pdf here. When are company presentations not necessary? Before rushing to hand-over a company presentation to a prospect, ask yourself: is really necessary to do so?